Import / Export Course

Do you want to be self-employed as an importer or exporter but don’t know where to start?

If so, you had better prepare yourself as rigorously as possible before you jump into this line of business. While import / export can be a rewarding and profitable vocation, like any business it is hard to succeed without the right mental orientation.

Indeed, there will be many ups and downs on your journey to success as an international trader. You will be tested both emotionally and financially, but fortunately there are things you can learn in advance which will make this process easier.

The best investment you can make for your new business is to ensure you are properly trained and ready for what lies ahead. My import / export course is aimed at getting you up to speed as quickly as possible so you can start out with a solid foundation.

Course Objective
By the end of this course, you will have established an import / export company. The course is structured such that each week you will complete one concrete task toward this goal.

Course Format
This is an online course consisting of 9 weekly classes, each lasting for two hours. In the first hour, I will deliver a lecture on that week’s topic and, in the second hour, all members will participate in discussion via online chat. You will require a computer and Internet connection to participate.

Course Outline

Week 1: Your Role in International Trade
We will look at the function of small business in international trade. We will discover what you must offer both to customers and suppliers in order to succeed. You will think about what kind of customer would find value in your work, and you will learn about the business partners you will need help from in order to serve that customer.

Week 2: Finding Your Niche
You’ve probably heard people talk of “finding your niche,” but not all niches afford equal opportunity. In this class, we will discuss the concept of niche, paying attention to the distinction between a niche market and a niche within a mass market. You will start to appreciate how big business and small business are not only quantitatively but also qualitatively different. This understanding will help you find your niche.

Week 3: Designing Your Product
The market is full of products, so why would anybody want to buy YOUR product? Just because you THINK you have a good product idea does not mean people will buy it. In this class, we will discuss the requirements for a great product. You will start to think like a designer, and you will learn how to test your designs by means of traditional and digital techniques.

Week 4: Finding Your Supplier
Having determined the market has a need for your product, it is time to find a manufacturer. This step seems easy enough, until you try it. Then you will discover finding the right supplier can be just as hard as finding the right product idea. In this class, we will cover a variety of methods for finding suitable manufacturers, and we will evaluate criteria for choosing the best one.

Week 5: Costing Your Product
There can be dozens of factors influencing the final cost of your imported goods, and while many of these inputs can be known with certainty, still others can only be estimated. In costing your product, you must consider all these factors while accounting for a degree of risk. Fortunately that risk can be managed if you have a solid grasp of costing principles.

Week 6: Getting Ready for Business
Starting a business is an appealing alternative to working a day job, yet most new entrepreneurs soon discover that a business is not a job. Rather, it is a complex system that must be constructed and implemented methodically in order to grow and thrive. In this class, you will learn to think of your business as a system, and you will start putting the pieces of that system together.

Week 7: Selling Your Product
If you’re not selling your product, you don’t have a business. Your success depends on whether or not your prospect buys your product. In this class, you will compare the merits and demerits of different sales strategies such as traditional distribution, direct marketing, and e-commerce. You will come to see why an independent sales rep is your most valuable ally and why e-commerce is unlikely to bring success.

Week 8: Financing Your Business
A lack of money is not the biggest obstacle when starting out. This class will cover financial strategies for starting an import / export business on a shoestring budget. You will come to understand the fundamentals of international trade financing, including the use of instruments such as letters of credit. We will also discuss wire transfers and forex transactions, as well as accounting principles you will employ in day-to-day operations.

Week 9: International Trade as Lifelong Pursuit
As an international trader, you will work night and day for months on end, never knowing whether your efforts will pay off. You will make painful mistakes, and you will experience moments of despair. Indeed, a merchant’s life is one of continual struggle with financial pressures and market forces that are often beyond his or her control. To succeed in the face of such adversity requires tremendous commitment and perseverance. In this final class, you will reflect on the need for passion to be your guiding light, as only passion will deliver you through the ups and downs which await you.

After finishing this course, you will embark on your career path as a self-employed importer or exporter. This means a lifelong journey of continual self-transformation as you strive to improve your work in the service of your customers.

Along the way, you will accomplish feats you never dreamed possible, all the while pursuing freedom and happiness in your special way. If that is your destination, this course is your ticket. Contact me today to learn more.